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Principles of Marketing, 18th Edition provides the student a detailed overview of marketing, including products, services, and brands, business markets and business buyer behavior, retailing and wholesaling, and marketing channels, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts & build real-world working capability. Principles of Marketing, 18th Edition goes into creating competitive advantage, engaging consumers and communicating customer value, pricing, and personal selling and sales promotion. A chapter is broken down into consumer markets and buyer behavior. Buy Principles of Marketing, 18th Edition and be confident in your marketing education and career.
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