New Book
In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you’re selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
About the Authors:
Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.
All of us have read or heard stories about people who turn lemons into lemonade. It is not often that we get the privilege of meeting such an individual. Before her bout with breast cancer, keynote speaker Christine K. Clifford had definitely cracked the “glass ceiling”. By 40, she was Senior Executive Vice President for The SPAR Group, an international marketing firm in New York. In 1994, Christine faced a life-changing experience and began her own company, The Cancer Club, the world’s largest producer of humorous and helpful products for people with cancer. Christine has two sons: Tim and Brooks and is Grandmother to Siberian Husky, Skylar. Christine lives in Minneapolis, Minnesota.
You, Inc. The Art of Selling Yourself | Christine Clifford
You, Inc.: The Art of Selling Yourself by Harry Beckwith and Christine K. Clifford
