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Two Beats Ahead: What Musical Minds Teach Us About Innovation

$21.98

Two Beats Ahead: What Musical Minds Teach Us About Innovation
By: Panay, Panos A.; Hendrix, R. Michael

2021 | Hardcover

ISBN is 9781541730588 / 1541730585

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In Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nation’s top musicians and business leaders about how they approach innovation differently. They speak with hit maker Desmond Child about the importance of demoing and with industry legend Jimmy Iovine about listening and knowing your audience. Readers will learn the secrets of collaboration from Beyoncé and Pharrell Williams, about “daring to suck” from Justin Timberlake, about the power of reinvention from Gloria Estefan, and the importance of experimentation from Imogen Heap and Radiohead. And they’ll learn the value of finding and producing talent with T Bone Burnett and Hank Shocklee, cofounder of Public Enemy.

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