Award-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her career to the study of behavior change. In this ground-breaking book, Milkman reveals a proven path that can take you from where you are to where you want to be, with a foreword from psychologist Angela Duckworth, the best-selling author of Grit. Change comes most readily when you understand what’s standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won’t help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success. Drawing on Milkman’s original research and the work of her world-renowned scientific collaborators, How to Change shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. Whether you’re a manager, coach, or teacher aiming to help others change for the better or are struggling to kick-start change yourself, How to Change offers an invaluable, science-based blueprint for achieving your goals, once and for all.
About the Author:
Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania and holds a secondary appointment at Penn’s Perelman School of Medicine. Her research explores ways that insights from economics and psychology can be harnessed to change consequential behaviors for good, such as savings, exercise, vaccination take-up and discrimination. Katy has received numerous awards for her research including an early career award from the Federation of Associations in Behavioral & Brain Sciences. When under 30, Katy was named one of the world’s top 40 business school professors under 40 by Poets and Quants and she was a finalist for the Thinkers 50 2017 Radar Thinker Award. Katy has been recognized with many accolades for her ability to communicate ideas to students. She is a repeated recipient of the excellence in teaching award for the Wharton undergraduate division, was voted Wharton’s “Iron Prof” by the school’s MBA students for a PechaKucha-style presentation of her research, and has repeatedly been one of ten finalists for the Anvil Award for Wharton’s most outstanding MBA teacher. She received her undergraduate degree from Princeton University (summa cum laude) in Operations Research and Financial Engineering and her Ph.D. from Harvard University’s joint program in Computer Science and Business.
Why we fail and how we stand up afterwards, a talk by author Katherine Milkman
“A must read for anyone looking to improve their habits — or their life.” –Charles Duhigg, New York Times bestselling author of The Power of Habit
“Katy Milkman is a wonder. In this book she shares all her secret sauce.” –Richard H. Thaler, recipient of the Nobel Prize in Economics and New York Times bestselling co-author of Nudge