Corporate Communication, 6th Edition


  • By: Argenti, Paul A
  • 6th Edition | 2012 | Paperback
  • ISBN is 9780073403175 / 0073403172
  • Publisher: McGraw-Hill Education

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Corporate Communication, 6th Edition provides the student a detailed overview of corporate communication concepts, including the changing environment for business, how to compete in a changing environment, communicating strategically, communication theory, an overview of the corporate communication function, developing corporate communication strategies, and corporate responsibility, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master corporate communication concepts & build real-world working capability. Corporate Communication, 6th Edition goes into media relations, building a successful media relations program, internal communications, investor relations, government relations, and crisis communication. A chapter is broken down into identity, image, reputation, and corporate advertising. Buy Corporate Communication, 6th Edition and be confident in your corporate communication education and career.

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