Corporate Communication, 6th Edition

$19.99

  • By: Argenti, Paul A
  • 6th Edition | 2012 | Paperback
  • ISBN is 9780073403175 / 0073403172
  • Publisher: McGraw-Hill Education

Sell this book

Free Shipping over $15

Availability: In stock

Used Book in Good Condition: Ships in one business day! Used books may have highlighting and/or underlining. May not include supplements or access codes. Ships with tracking. Buy used textbooks and save money on your college books!

Corporate Communication, 6th Edition provides the student a detailed overview of corporate communication concepts, including the changing environment for business, how to compete in a changing environment, communicating strategically, communication theory, an overview of the corporate communication function, developing corporate communication strategies, and corporate responsibility, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master corporate communication concepts & build real-world working capability. Corporate Communication, 6th Edition goes into media relations, building a successful media relations program, internal communications, investor relations, government relations, and crisis communication. A chapter is broken down into identity, image, reputation, and corporate advertising. Buy Corporate Communication, 6th Edition and be confident in your corporate communication education and career.

Own this book? See if Mybookcart is buying Corporate Communication, 6th Edition. Sell your textbook for cash.

Reviews

There are no reviews yet.

Be the first to review “Corporate Communication, 6th Edition”

Your email address will not be published. Required fields are marked *

You may also like…

Shopping Cart